![]() The channel will offer a variety of original content, focusing on themes such as daily insights into players’ routines, funny challenges, beauty and style content, and health and fitness advice, as well as providing a platform for inspiring women and players across Europe, who love football, to share their experiences of the beautiful game. They are also joined by world champion freestyle footballer and #WePlayStrong ambassador Liv Cooke. ![]() Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and 2017/18 UEFA Women’s Champions League winner Shanice van de Sanden, of Lyon and the Netherlands. UEFA has recruited some of the biggest names in women’s football to form what it calls the “content creator squad” for the channel. The channel is part of UEFA’s ongoing strategy to grow the participation of girls’ and women’s football in each of its 55 national associations. ![]() UEFA is to launch the Together #WePlayStrong YouTube channel as it looks to further increase interest in women’s football.įollowing a pilot last year that received nearly 6m views, the #WePlayStrong YouTube channel has been created to cultivate the growing community of girl and women football players and fans, encouraging more to feel proud to play and feel inspired by showcasing confidence and togetherness. ![]()
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